B2S

สมัคร

Marketing Digital Online Manager (B2S)

Job post no. 172

สำนักงานใหญ่-สีลม พนักงานประจำ
สาขา

สำนักงานใหญ่-สีลม ,

แผนก

Marketing

ฝ่าย

Marketing

ระดับงาน

ไม่ระบุ

ประเภทการจ้างงาน

พนักงานประจำ

Job scope & responsibilities:

Responsibilities

  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising & content campaigns
  • Plan & buy Online Media campaigns  
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

  • BS  degree in marketing or a related field
  • Proven working experience in digital marketing more 3 Years
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
Job Skill
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