Job scope & responsibilities:
- Establish, plan, execute and evaluate the CRM strategy. Leveraging the 1 card database and B2S own big data to analyse shopping behaviors/patterns to design effective CRM strategies and programs to keep loyalty, increase purchase frequency and spend per visits.
- Initiate and implement CRM/Loyalty program management strategy to increase ticket count and value to business
- Develop and implement effective CRM and promotion program in respond to strategies in both online/offline tactics
- Analyze customer behaviors to define source of growth from potential customer segmentation, price/product affinity segmentation and translate into core action plan to drive growth to business
- Provide recommendation and plan for promotion across relevant categories to increase visit frequency&spend and maintain relationship with B2S customers
- Responsible for budget controlling from initiated programs
- Build and maintain relationship with partners to ensure the benefits to customers and processes are executed effectively.
- Employing usage strategies from identifying the right programs to leverage with co-partners throughout the year to increase visit/spend to targeted customer segmentation.
- Monitor and evaluate CRM campaigns such as budgets, expenses, customer responsiveness for maximum effectiveness
- Managing projects, develop department manager and maintain positive working environment within the team and between department.
- Identify potential category, segment, market and provide business recommendation to create competitive advantage in both CRM and promotion based on market intelligence analysis data
- Minimum Bachelor degree
- Male/Female, Thai nationality, age between 28- 35 years
- Bachelor's degree or higher in Marketing
- Above 5 years experiences in marketing or trade marketing and CRM
- Excellent oral and written communication skills
- Strong interpersonal, communication and well organized skills
- Good analytical skill and be able to translate into business recommendation
- Professional appearance and presentation skills
- Able to speak in public
- Good command of written and spoken Thai and English
- Excellent team working skills
- Leader competences
- Highly organized and responsible
- Ability to work under pressure
- Efficiency in time management
- Attention to detail and accuracy
Recruitment Center Group of COL Public Company Limited, B2S, Online
14th Floor,Jewelry Trade Center Bldg., (Office) Tel : 02-7395555 ต่อ 5941 Mobile : 092-2465154